Notes On Pricing

CHAPTER 10 PRICING What is harm? * The amount of money charged for a harvest-home/service, or the sum of the re grades that nodes exchange for the benefits having or utilise the carrefour or service *Smart managers treat class as a key st measuregic tool for creating and capturing customer value. MAJOR PRICING STRATEGIES What are they: client-establish determine, damage-based Pricing, and Competition based- determine (A) Customer care for Based Pricing * lay outting determine on buyers perceptions of value quite an than on the sellers hail *value based determine means that marketer cannot image a product and market program then range the worth. Price is considered along with opposite marketing mix in the beginning marketing program is set analyze this pricing dodging to damage based pricing: Cost based Pricing (1)Design a product (2) Determine product be (3) Set harm based on cost (4) influence buyers of products value V alue Based Pricing (1) respect customer needs and value perceptions (2) Set tar enamour price to match customer perceived value (3) Determine cost that can be incurred (4) Design product to deliver coveted value at target price Sub-topics: - Good value pricing = prolonging just the right combination of lumber and dandy service at a fair price (e.g.

unremarkably involve introducing less expensive items, like Mcd offer value meals) - Value added pricing = attaching value added features and services to differentiate a companys offers and charging higher price. E.g instead of heavy price Apple price it s iphone higher than competitors to differen! tiate and show superiority. Higher price better graphic symbol (B) Cost- Based Pricing => Setting prices based on the cost for producing, distributing, and selling the product plus a fair rate of return for drive and risk Types of cost -> FC= do not vary, VC= vary directly with level of production, TC= sum of FC & deoxyadenosine monophosphate; VC Cost- Plus Pricing (or Markup Pricing) * Adding a standard markup to the...If you want to get a full essay, baffle it on our website: OrderCustomPaper.com

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