Marketing Management-Check Point

1-Describe a cherish proposition and provide an example. How important is advise to the consumer? (Points : 5) A apprize proposition is a set of benefits offered by companies to address and satisfy guests needs. For example, when you go to the pedigree and they offer to give you a free item with the donation of specific merchandise or a set long horse amount. Since value reflects the sum of sensed tangible and intangible benefits to customer (Kotler & Keller 2009, Pg. 14), this technique offers as utile merchandise strategy to grass stores. Value is important because it provides customer contentment. Satisfaction reflects a mortals judgment of a products perceived performance in kin to expectations (Kotler & Keller 2009, Pg. 14). In the end value could be considered a measuring tool of the likelihood that the consumer devote up stakes become a repeat customer providing ongoing bloodline for the bon ton. 2-How would you describe relationship merchandise? why are these relationships so important to supremacyful marketing? (Points : 5) human relationship marketing strives at building enduring relationships with people and organizations in order to suck and retain their businesses (Kotler & Keller 2009, Pg. 20).

Relationship marketing delivers more benefits to the business as it allows you to reduce marketing expenses, build referrals, and wrick the companys business aligned with the clients needs. The ultimate event of relationship marketing is a marketing network consisting of the company and its supporting stakeholders, customers, employees, suppliers, distri butors, retailers, ad agencies, etc with who! it can build mutually profitable business relationships (Kotler & Keller 2009, Pg. 22). Basically, this marketing technique focuses on customer retentivity and the overall satisfaction of customers which is an essential component to the overall success of any business. The relationship can go beyond customers to secern constituents such as consumers, employees,...If you want to get a intact essay, order it on our website: OrderCustomPaper.com

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