Chik-Fil-a Case Analysis

drawframe CASE ANALYSIS Principals of counseling December 11, 2008 Abstract Chick-fil-a eating house is a family owned chain. Truett Cathy has been in the eatery business for 62 years and instanter has 1,400 restaurants in 37 states including upper- typesetters case letter D. C. schoolbookbibliography-mark . As of 2007, Chick-fil-As reached sales of $2. 64 one thousand thousand which showed an value of 16. 09% attach in sales from 2006 textbibliography-mark . Table of Contents I. entry and Background Abstract .. 2 II. belles-lettres Review.. 4-7 A. Major query domain of a function one History of Chick-fil-A4 B. Major research domain of a function two Mission Statement. . . 4 C. Major research ara three SWOT summary. .. 5-7 D. Major research area four-spot Industry environs.. 7 E. Major research area tail fin Financial Analysis7 E. Conclusion . 7 III. References . . . 8 Literature Review History of Chick-fil-AIn the s shopping mall Atlanta suburb of Hapeville in 1946 , Truett Cathy opened the Dwarf Grill and later named it Dwarf House. In 1961, unsloped Brothers Poultry offered Cathy to come up with a yellowed sandwich that met up to airline size requirements. He and then invented the original Chicken organize in 1964 when his regular customers finally told him We like it. Dont switch it again. textbibliography-mark When he was deciding on the name to trade mark, he thought slightly the yellowish filet he used. He then shortened it with a capital A at the end to bide for top quality.In 1967 he opened up his first mall restaurant in the Greenbrair Mall in Atlanta. In 1973, he offered $railyard team member scholarships for his employees to further their education. In 1982 it was the 1st fast nourishment chain nationally to sell chicken nuggets. In 1992, Georgia tech and Clemons University were the first Universities to have a Chick-fil-a restaurant on campus. According to Truett Cathys biography that I looked up on his website, he has b een in the restaurant business for 62 years and now has 1,400 restaurants in 37 states including uppercase D. C. textbibliography-mark . Mission Statement Be the Statess outperform Quick- returns Restaurant textbibliography-mark . *S. W. O. T. ANALYSIS* Strengths Name Brand Recognition Chick-fil-A officially opened in an Atlanta mall in 1967. In 1995, Chick-fil-A introduced the nonorious renegade cows known for the Eat Mor Chickin campaigns. textbibliography-mark . Customer ServiceChic-fil-A, prides itself on pleasing the customer, and it shows. Anytime I have ever visited some(prenominal) Chic-fil-A restaurant, I have been served with the greeting ending in my pleasure.They have won 30 customer service awards in the past 12 years, and among those the worry Week/J. D. Power has awarded them top 25 Customer Service Champs textbibliography-mark . Employee Retention Regarding the Closed on sunshine Policy, Chick-fil-A mentioned in a inspire release online there must be somethin g special about how Chick-fil-A feels about its people. I do believe that being closed on Sundays gives their employees the opportunity to spend quality time with their families and/or go to church.Community Involvement Chic-fil-A does non stop with the employee or the customer, they also inspection and repair charities such(prenominal) as the Chick-fil-A Kyle Petty Charity Ride Across America which raises bullion for various children hospitals. Nutritio_n _With chicken being the main thing on the menu, Chick-fil-A uses trans-fat and cholesterol free peanut oil to deep fry their chicken and French fries. They also have 10 menu items that have 10 or fewer grams of fat textbibliography-mark . Weaknesses _Closed on Sunday Policy_ Although Mr.Cathy prides himself and does not regret the Closed on Sunday Policy, this is still a potential day to make revenues. In 2007, sales reached $2. 64 billion textbibliography-mark , and I can only imagine how much sales would be if they were open on Sunday. Religion at subject area Since Mr. Cathy has such strong Christian beliefs, some people who are not ghostlike may visualise that intimidating or awkward to work for. For example, in October of 2002, Chick-fil-a was slapped with a lawsuit for violating the Civil Rights Act of 1964 textbibliography-mark .The lawsuit came after Aziz Latif was fired one day after training in which his attorney claims that the following events took place _Everyone said a prayer, one at a time, to deliveryman Christhe saidWhen it came to our client, who is Muslim, he didnt introduce anything. There was an awkward silence. Then eventually the next person started praying to Jesus Christ. The next day he was fired. textbibliography-mark _ I could not find the verdict of this trial, but this is one charge that religion at work can be a weakness to the company.Only selling chicken Chick-fil-A sells only chicken which is another weakness. By not offering beef, pork, or fish Chick-fil-A is no t expanding their target market to the people who choose not to eat chicken. The people who choose to eat these other meats are wooly-minded customers that could have been potential customers had they offered them these other products. Opportunity Growth In 2007, Chick-fil-A had more than than 1,380 restaurants in 37 states, and with a unique $5000 sub-lease certification opportunity, I do not see this number getting any smaller any time soon.Innovation Chick-fil-A has definitely grown since their one mall restaurant. They now have approximately 375 major mall restaurants, 728 stand-alone locations, 29 drive-thru-only restaurants, 11 Chick-fil-A Dwarf House Restaurants, and 2 50s diner-themed Truetts Grill Restaurants textbibliography-mark . discipline Chick-fil-A also has several employee scholarship programs available that date all the way back to 1973. They have offered more than $23. 5 million to over 23,300 employees. The scholarships are the Team Member Scholarship program , S.Truett Cathy Scholar Awards, and also the WinShape Foundation. This to me says that they want worthful team members who can bring new ideas to the table, and not have to source for more educated personnel to fill the shoes of the high sway positions. Threats Lower Priced Fast Food Restaurants Meat Variety Restaurants C. Industry Environment Chick-fil-A is a fast food chain constantly striving to be the top of its game. Although it only serves chicken on the menu and is closed on Sundays, it has no problems keeping up with its competitors in revenue. *D. Financial Analysis*As of 2007, Chick-fil-As reached sales of $2. 64 billion which showed an improvement of 16. 09% increase in sales from 2006 textbibliography-mark . E. Conclusion In conclusion, I look at Chick-fil-A is a successful family owned restaurant chain. I believe that an egger entrepreneur could make a big profit from its initial franchise startup cost of $5,000. I believe that Truett Cathy is a generous owner who gives back to the community. I have learned a lot from this case study and would probably start my own Chick-fil-A restaurant if I had the money at this time. References